Effective Date: 27 May 2026Last Updated: 27 May 2026Version 2.0
POPIA & ECTA Compliant — South Africa
This Cookie Policy explains how Express Fitness Urban uses cookies and similar tracking technologies on expressfitness.co.za. It should be read alongside our Privacy Policy. By continuing to use our website, you consent to cookies as described below, subject to your preferences.
01
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They help websites function correctly, remember your preferences, and provide website owners with information about how visitors use their site.
Cookies may be:
Session cookies — temporary, deleted when you close your browser
Persistent cookies — stored on your device for a set period or until deleted
First-party cookies — set directly by expressfitness.co.za
Third-party cookies — set by external services we use (e.g. Google, Microsoft, Meta)
In addition to cookies, we and our partners may use web beacons (also called tracking pixels or clear gifs), local storage, and session storage to collect similar information about how you use our website. These are described further below.
02
How We Use Cookies
We use cookies and similar technologies on expressfitness.co.za for the following purposes:
Enabling core website functionality, security, and form submissions
Measuring website traffic and user behaviour via Google Analytics (GA4)
Recording anonymised session heatmaps and user behaviour via Microsoft Clarity
Monitoring search performance via Google Search Console (Site Kit)
Delivering and measuring advertising campaigns via Google Ads, DoubleClick, and Facebook/Meta Pixel
Tracking advertising via Microsoft Bing / Microsoft Advertising
Tracking referral sources and campaign attribution via WooCommerce (Source Buster)
Supporting our Chatway live chat feature
Displaying your publicly available Google reviews via Trustindex
Bot and fraud prevention via Google reCAPTCHA
03
Types of Cookies We Use
Strictly Necessary Cookies
Essential for our website to work. These include session management, security (reCAPTCHA), and core WordPress/WooCommerce functionality. You cannot opt out of these.
Always On
Functional / Performance Cookies
Enhance the experience on our website — including live chat (Chatway), Google Reviews (Trustindex), and referral source tracking (WooCommerce Source Buster).
Optional
Analytics Cookies
Collect anonymised data about how visitors use our site — via Google Analytics (GA4), Google Search Console, and Adobe Analytics. Help us improve our website over time.
Consent Required
Session Recording Cookies
Microsoft Clarity uses cookies to generate anonymised heatmaps and session recordings showing how visitors interact with our pages. No personally identifiable information is captured.
Consent Required
Marketing / Advertising Cookies
Used by Google Ads, DoubleClick, Facebook/Meta Pixel, and Microsoft Bing to deliver relevant advertising and measure campaign effectiveness across other websites.
Consent Required
04
Full Cookie List
The tables below list all cookies and tracking technologies currently identified on expressfitness.co.za, grouped by category. This list is updated periodically via our cookie consent manager.
Manages version migrations for the Source Buster tracking library
Session
HTTP cookie
This list is updated as our tools and integrations change. Our cookie consent manager rescans our site periodically to keep this table current.
05
Web Beacons & Pixel Trackers
In addition to cookies, we use web beacons (also known as tracking pixels or clear gifs) — tiny graphics files containing a unique identifier that enable us and our partners to detect when someone has visited our website or opened a marketing email.
We currently use pixel trackers from Microsoft Clarity (c.gif) and Google (669792111). These are used to support session analytics and advertising measurement respectively. In most cases these technologies rely on cookies to function, so declining cookies will also impair their operation.
We also use local storage and session storage for certain tracking functions (notably Meta/Facebook referral tracking and Google Ads conversion data). These operate similarly to cookies but are stored directly in your browser rather than as cookie files.
06
Session Recording — Microsoft Clarity
Important notice: Our website uses Microsoft Clarity, a behaviour analytics tool that may record anonymised replays of visitor sessions (how you scroll, click, and navigate our pages) and generate heatmaps of popular interaction areas.
Microsoft Clarity does not capture passwords, payment information, or other sensitive inputs. Session recordings are anonymised and used solely to help us understand how visitors use our website and identify areas for improvement.
Clarity data is processed by Microsoft and subject to Microsoft's Privacy Policy. Data may be stored on servers outside South Africa. By accepting analytics cookies, you consent to this session recording activity. You may opt out at any time via our Cookie Settings.
07
Targeted Advertising
We use advertising cookies from Google Ads, DoubleClick, Facebook/Meta Pixel, and Microsoft Bing to serve relevant advertisements about our gym equipment on other websites and platforms you may visit. These tools use information about your visits to our website (and in some cases other websites) to show you advertisements that may be of interest.
This process does not enable us or our advertising partners to identify your name or contact details unless you have directly provided them to us.
You can opt out of interest-based advertising via:
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
