About Express Fitness Urban
With over 20+ years of combined experience in gym equipment sales and the fitness industry, Express Fitness Urban is dedicated to putting the fun back into fitness. Our team of experienced professionals is passionate about helping you reach your health and wellness goals by providing high-quality products and exceptional after-sales service.
We also have a skilled team of qualified technicians ready to assist with any service or maintenance needs across all our brands—because we believe in keeping your equipment running smoothly for years to come.
About Our CEO – John Frayne, Building Gyms with Purpose
With 20+ years’ expertise, John Frayne leads Express Fitness Urban, a South African gym design and equipment specialist known for durable, low-lifetime-cost solutions. John partners with architects, developers and operators to turn floor plans into high-performing gyms—combining layout, product specification, 3D visualisation, installation and ongoing service.
What we do
- Space planning for cardio, strength and functional zones
- Product specification by usage, safety and lifecycle cost
- 3D design to validate flow, sightlines and brand elements
- Delivery, installation, commissioning and local parts & service
Who we serve
Hospitality groups, residential estates, student housing, corporate wellness programmes, as well as individuals looking to create premium home gyms.
Why clients choose us
- Durability first: “Durability and quality aren’t optional. At Express Fitness Urban, it’s standard.”
- Evidence-based choices: clear product justification; we recommend repair/refurbish before replace.
- Serviceability: standardised platforms and local technician network reduce downtime.
- One team, end-to-end: from plan to maintenance.
Selected installations
Century Properties / HOUSS, HB Realty, Anew Hotel Group, Campus Key, The One Student Accommodation, Ithemba Group, SARB.
John is an avid Padel player and golfer, keeping product choices grounded in real-world training outcomes.
Let’s plan your facility
Share your floor plan and we’ll return an optimised layout, bill of materials and quote.
Our Showroom
Explore our wide range of premium cardio equipment, including treadmills, indoor bikes, ellipticals, and rowers right from our convenient ONLINE STORE, or get in touch to speak with one of our friendly sales executives for personalized advice.
Visit our showroom at Unit G03, Kramerville Corner, 10 Kramer Rd, Kramerville, Sandton, 2090 to view our gym equipment and be inspired to create a new training space. Give us a call!
Why should you visit our gym equipment showroom?
- Competitive Pricing & Fantastic Warranties
- Free 3D Gym Design Service to bring your gym vision to life
- Dedicated support and maintenance team for lasting performance
At Express Fitness Urban, we’re more than just a supplier—we’re your trusted partner on your fitness journey. Enjoy a seamless shopping experience with us, and happy training!
Door to Door delivery
We offer free delivery in specific areas, please check the delivery for your specific area.
Variety Of Fitness Equipment
Whether you’re looking for a small piece of gym equipment like a skipping rope or a larger gym product like a treadmill, we have you covered with all things fitness.
Premium After-Sale Service
After 20 years in business, we can ensure that all our clients are satisfied and happy with their purchase long after they have bought their gym equipment. Our infrastructure allows us to efficiently service all clients anywhere in South Africa.
